Play to your strengths

Something just hit me when it comes to getting peoples attention in the modern age. That is, play to your strengths. I'm a photographer and I would like to think I'm good at my job and hobby. Now in this day and age, as a freelancer, being great at our job isn't good enough. We have to promote our work, company, workshop or service. We need to somehow get the word out there. Digitally putting our hand up and saying "Hey look at me, over here."