The spaghetti test, crafting your path to content creation success

Choosing a system for content creation is like throwing spaghetti at a wall, hoping one piece sticks out of the hundred. Finding one that resonates with you, whether it's a specific software, pen, style, or platform, doesn't matter; what matters is committing to it consistently.

Navigating the content landscape, the crucial role of consistency

Consider immersing yourself in different methods and embracing failure as part of learning. It's a simple principle: experimentation can help you discover what works for you. While the process might require testing different tools, the lessons learned form a system that aligns with your style.

Consistency is key here. People need to see your work at least 5-7 times before considering engaging with it. After that initial click, there is an instant 60% drop-off rate. Now, with the remaining audience, you have to retain their attention for 3-10 seconds, or they'll leave. Making a dent in your niche requires persistent effort, not just on a specific platform or within a group. This amplifies the challenge, with a success rate of only 0.35% for each person seeing an individual piece of your content.

Let that sink in. It's the equivalent of 1,000 people seeing your work, and only 3 people clicking on it, among the plethora of others putting content out there on a single platform. It's an uphill battle we must face, and worrying about what your friends, family, or neighbours think, or even seeing your work is minuscule compared to the challenge of getting noticed at all. This is why selecting a system and sticking with it becomes paramount.

Unveiling the challenges of content visibility

This is humbling and belittling, knowing the amount of work that goes into content creation just to get noticed, let alone producing good work. "No one will see your first 100 videos," from the creator of Mr. Beast, James Stephen, rings too true. You may even need a thousand pieces of content before seeing significant interaction. I don't write this to be discouraging but to help you realize that you need to start now, to be making and putting yourself out there.

The notion of achieving success after just one video or blog post is delusional. Others I look up to have succeeded not because of luck but due to the hundreds of A/B tested content pieces. Those creators we look up to normally delete or privatize the content that didn't resonate with audiences. The spaghetti test rings so true for online content—throw everything you have from different styles, topics, platforms, and formats at a wall and see what resonates.

Hard work in simplicity and systems

Nothing comes easily, and a simplistic system still requires hard work. Luck requires being in the right place at the right time because you've already put in the work. To be there and be ready when the time comes.

So, the next time you are hesitant about putting yourself out there, remember that to be seen, you must have already been out there for a long time already. So figure out a system that works for you and stick with it. Your success might be closer than you think, hidden within the consistent efforts you put forth on the platform you decided on in your chosen niche.